On December 9th, I was fortunate enough to be part of the 2021 "Building Your Brand" Symposium hosted by Trine University and it's Center for Sports Studies. It was a great event that focused on helping their students, and other individuals, learn more about NIL, and things to consider as strategies continue to be developed. While the symposium discussed quite a bit surrounding Division III and NAIA schools, it provided an important opportunity to look at NIL from the lens of